Buckeye, Ariz. (Aug. 5, 2015) – Welcome to Arizona’s biggest opportunity, the City of Buckeye. Be a part of it.
That’s the key message in a new campaign designed to attract business, industry and a new residential base looking for affordable housing. It illustrates that Buckeye’s a thriving community that boasts something old – its rich agricultural past – with a strategic planning effort focused sharply on sustainable economic and community development.
Jennifer Rogers, the city’s chief communications officer, said on-line surveys of 300-plus residents, employees and visitors, detailed in-person interviews with city department heads and staff, a one-half day messaging seminar and extensive competitive research helped formulate the new messaging campaign.
“We wanted to develop a consistent message that communicates the excitement and vision of our city,” Rogers said. “It’s truly one of the few remaining Arizona cities where opportunity can be seen in every direction and from virtually every vantage point.
“We wanted to expand on that, to show people Buckeye is the right location if they want to feel being a part of a community that has a great foundation and offers a blank canvas of open opportunities.”
Those surveyed said they feel connected to Buckeye’s past yet are excited about its future potential. Affordable housing with a home-town feel was important to some, and yet others realized that Buckeye has a small-town charm with a big-city vision.
Rogers said the timing for the new messaging campaign blends in with the launch of the city’s new economic development website, growbuckeye.com.
“The new site not only allows users to learn about Buckeye – Arizona’s Biggest Opportunity – but it contains powerful economic, demographic, business and property analytical tools while seamlessly integrating with the City’s website, www.buckeyeaz.gov.” Rogers added.
‘With new schools, technology, parks, homes and new opportunities moving in, Buckeye’s vision for the future is as vast as its city limits. It’s truly one of the few remaining Arizona cities where opportunity can be seen in every direction and from virtually every vantage point.”